July 7, 2016
You can use content, such as articles, written by other people, in three ways.
- You can supplement your own written content with content written by other people. The advantage of this is that this is ready-made content that you do not have to spend time writing yourself. The disadvantage is that the articles you choose will not be boosting your own website search engine rankings, as you will be linking to another external website rather than posting on your own blog.
- If you prefer, you can use these articles as a source material for one of your own blog posts – rewriting them and perhaps putting your own spin on the topic by adding your opinion or by making the subject more relevant to your customers by using examples from their industry or local area. As long as the information contained in the articles is valuable to your target audience, you can be confident about using them as a good source of content.
- Finally, you can use the content that is delivered to you for your own knowledge, e.g. to keep informed about your competition, to know what is going on in your industry, to stay ahead of technological advancements etc.
So, where can you find such content on the web?
With Google Alerts you can get content from the web sent to your email inbox as regularly as you specify about a chosen subject or subjects.
You simply go to Google Alerts https://www.google.co.uk/alerts and create an account. Then you input the topic in the search you would like Google Alerts to search for. Underneath there is a range of options in the form of drop-down boxes.
Use these to specify how frequently you would like the content alerts sent to your inbox (once a day, once a week etc.), what type of content you would like to receive (blogs, video, news etc.), the language you would like to receive them in, which country you would like to receive them from, whether you would like to receive all the results of the search or only the best results and finally, how you would like to receive the results – into your email inbox or via RSS feed – instead of content coming in your mail box each month, it is delivered to your ‘RSS Reader’ on Google Alerts, which looks like this:
Feedly is another source of content. It compiles news feeds from online sources. You choose your content topic in the same way as with Google Alerts.
There is a free and paid-for version of feedly.
Feedly differs from Google Alerts in that:
- The content is not sent to your email inbox, but remains on Feedly where you can organise and categorise it in various ways.
- You choose specific websites you would like the content to come from, i.e. those sites that provide the best content about your topic. Feedly will make suggestions if you don’t have any in mind.
- You can also share collections to your social media networks (Twitter, Pinterest and Facebook are included in the free version of feedly).
Categorised in: Marketing Tips
This post was written by Rachel Robb